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Odoo vs Wix

A detailed comparison of leading E-commerce software for SMEs.

Features Comparison

Product Management

Odoo

Wix

Catalog Management

Configurable Products (Variants, Attributes,...)

Product Inline Page Builder

 

Digital Products

Product Reviews


Recurring Products (Subscriptions)


AI-Powered Product Recommendation

Add-on

Multi-Website Support

Inventory Management

Barcode Support


SKU Support


Product Demand Forecasting


Stock On Hand


Stock Available


Supply Chain


Add-on

Return/Exchange Management



Shipment Tracking



Backorder Management



Multiple Warehouses


Purchase Management



Inventory Reports



Design

Odoo

Wix

General

WYSIWYG Editor



Drag-and-Drop Page Builder (Blocks)



Responsive Web Design



Auto-Generated Sitemaps



Customizable HTML/CSS/JS



AI-Powered Site Builder



AI-Powered Themes



PWA Support



Mobile Friendly



Mobile Specific Content



eCommerce Usability

Breadcrumb Navigation



Site Search Engine



Sorting of Search Results

Add-on


Filtering of Search Results



Product

Multi Pictures per Product



Bulk Image Upload



Bulk Product Import/Export



Hierarchy of Categories



Video and 3D product asset



Back in Stock Notification



Matrix Selector



Variants Display Types



Customer Management

Odoo

Wix

Customer Management

Cart Abandonment Tracking



Persistent Cart



Customer Portal



Customer Support Help Desk


Plugin

Buy Without Signup



Customer Testimonials



Customer Contact Form



Customer Order History



Customer Specific Prices



Live Chat on Website


Affiliates Management

Add-on


Wishlist



Customizable Customer Forms



B2C Website Configuration



B2B Website Configuration



Shipping

Odoo

Wix

Shipping

Custom Shipping Rules



Flat Rate Shipping



Label Printing



Gift Wrapping Option



Free Shipping Option



Weight Based Shipping



Dropshipping


App

Pick-up in store


Shipping Connectors: DHL


App

Shipping Connectors: UPS


App

Shipping Connectors: USPS



Shipping Connectors: FedEx


App

Shipping Connectors: La Poste



Shipping Connectors: Mondial Relay


App

Shipping Connectors: Sendcloud


App

Promotion and Marketing

Odoo

Wix

Promotion & Marketing

Email Auto Response



Email List Management



Drag & Drop Mail Designer



Affiliate Program Support



Coupons & Promo Codes



Reward Points


App

Discount Management



Gift Cards



Product Ratings



Product Bundling


App

Product Comparison


App

Upsells in Shopping Cart



Cross-sells on Product Pages



UTM Conditional Display



Customizable Newsletter Templates



Integrated A/B Testing



eBay Marketplace Integration



Amazon Marketplace Integration



Private Sales



Site-Wide Banner Advertising



Social media Integration


Blogs



Search Engine Optimization

Integrated SEO Tools



Inline SEO Suggestions



Optimized URLs



Link Tracker



SEO-Friendly Templates



Sales Management

Odoo

Wix

Sales Management

Integrated Accounting



Search Reports

Add-on


Data Import



SSL Support


Integrated Invoicing



Multi-Store Support


Taxes by Country/State


App

Automatic Taxes Mapping


App

Customizable Invoice Template



Address Autocomplete



Express Checkout



Multi-Currency System



Payment & Pricing Features

Payment Gateway: Redirect



Payment Gateway: Server-to-Server



Recurring Payments



PayPal Integration



Adyen Integration



SIPS Worldline Integration



Alipay Integration



Stripe Integration



Amazon Payment Services Integration



AsiaPay Integration



Authorize.net Integration



Buckaroo Integration



Flutterwave Integration



Mercado Pago Integration



Mollie Integration


PayU Integration



Razorpay Integration



SEPA Direct Credit Integration



Ogone Integration



Own Provider Support



Reporting

Odoo

Wix

Reports

Sales Report



Inventory Reports



Subscription KPIs (MRR, Churn, etc.)



Google Analytics Integration



Plausible Analytics Integration



Product Performance Reports



Sales Summary Reports



Site Search Report



Report Engine

Dynamic Graphs


Add-on

Dynamic Pivot Table



Customizable Dashboard



Export Report to Excel



Report Engine

Full Web Interface



Fast Backend (Ajax)



Responsive Backend



Multi-language



Report Engine

API



Apps Store (e-commerce related)

641

35

Usability, Pricing & Conditions

Odoo

Wix

Implementation

Ease of Setup

4/5

5/5

Ease of Use

4/5

5/5

Reports Flexibility

5/5

3/5

Speed / Scalability

5/5

5/5

CDN By Default



Users Satisfaction

Ratings on g2Crowd

4.2/5

4.2/5

Ratings on GetApp

4.1/5

4.4/5

Ratings on Capterra

4.1/5

4.4/5

Pricing & Conditions

Monthly Pricing

Free1

€36 for Wix Business Subscription

Free Cloud Version



1-Year free domain


Contract Duration

Monthly & Yearly

Monthly

1 Free App


N/A

Open-source



Free Updates



Upgrades to Future Versions



Hosting Mode

Cloud & On-premise

Cloud 

Support